Top 10 Keyword Tools

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Keyword Research Tools:
Google: https://adwords.google.com/select/KeywordToolExternal
Yahoo: Gone (old overture tool is gone)
MSN: http://adlab.msn.com/Keyword-Research.aspx
Wordtracker: http://www.wordtracker.com/
Keyword Discovery: http://www.keyworddiscovery.com
Submit Express: http://www.submitexpress.com/keytracker.php

Paid Search Keyword Tools:
Google: https://adwords.google.com/select/KeywordToolExternal
7Search: http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx
Miva: https://account.uk.miva.com/advertiser/Account/Popups/KeywordGenBox.asp

Keyword List Generators and Misc:
Google: https://adwords.google.com/select/KeywordToolExternal
SEOBook.com: http://tools.seobook.com/keyword-list/generator.php
RustyBrick.com: http://www.rustybrick.com/keyword-phrase-tool.php
For Local keywords: http://5minutesite.com/local_keywords.php
Google Sets: http://labs.google.com/sets
Tag Clouds and keyword definitions: http://searchradar.webaroo.com/
Related Terms: http://www.kwmap.net/
Related Terms: http://www.urbandictionary.com/

Keyword Aggregators:
SEOBook: http://tools.seobook.com/keyword-tools/seobook/

Top 10 SEO Videos

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SEOmoz Whiteboard Friday - When to Track Rankings from Scott Willoughby on Vimeo.

Top Ten SEO Steps

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Top Ten SEO Steps recommended for a successful web campaign

  1. Keyword Research & Selection
  2. Competition Analysis
  3. Site Structure
  4. Content Optimization
  5. Link Building
  6. Social Media
  7. PPC
  8. Statistics Analysis
  9. Conversion Optimization
  10. Keeping It Up

Top Ten SEO Blogs

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ThreadWatch - Community blog about search, marketing, and technology

SEO Book - Aaron Wall’s blog about SEO and related topics.

DaveN - known as one of the best spammers in the world, sometimes DaveN gives away a few of his tips on his blog. Always straight to the point.

JenSense - Jennifer Slegg’s blog about contextual advertising.

Search Engine Blog - Peter Da Vanzo’s blog about search. Short punchy humorous posts.

Search Engine Watch Blog - Danny Sullivan, Gary Price, and Chris Sherman all work on this blog.

Stuntdubl - Todd Malicoat’s blog about SEO and internet marketing.

Searchblog - John Battelle’s blog about search.

Online Marketing Blog - Lee Odden’s blog about search & online marketing.

FantomNews - Ralph Tegtmeir’s blog about search and internet marketing.

Search Engine Roundtable - Barry Schwartz’s blog about search & SEO.

Search Engine Lowdown - WebSourced’s blog about search.

SEO Moz - Rand Fishkin’s blog about SEO and search.

SEO Scoop - Donna Fontenot’s blog about SEO.

Traffick - Andrew Goodman’s blog about search.

Brad Fallon - Brad Fallon’s blog on search.

Link Building Blog - self descriptive blog about links by Andy Hagans and Patrick Gavin.

SearchNerd - Chris R’s new blog about search.

Top Ten SEO Forums

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Search Engine Roundtable Forums the Search Engine Roundtable Forums. Open discussion on search engine optimization topics and search engine news.

Search Engine Watch Forums - Danny Sullivan’s search related forums.

SearchGuild - Chris Riding’s SEO forums.

DigitalPoint Forums - Shawn Hogan runs one of the more open / least moderated SEO forums on the market . He also offers many free SEO tools.

WebmasterWorld - Brett Tabke’s SEO forums.

SEO Chat - SEO forums owned and operated by DevShed.

Cre8asite Forums - Kim Krause’s SEO forums.

JimWorld - one of the original SEO forums. Sorta past it’s prime, but occassionally there might be a few good threads here and there.

V7N - John Scott’s forums.

HighRankings - Jill Whalen’s SEO forums. She is known as a proud whitehat SEO. My friend Debra also moderates over there.

SEO Zip - my friend Nandini runs this forum. It is a smaller one.

Lil Engine - another somewhat small SEO forum.

SEO Guy forums - small to mid sized SEO forum. Morgan Carey is a swell chap.

SitePoint forums - web development forums.

Daniweb - web development forums ran by my friend Dani, mostly focused on programming.

WebProWorld - fairly large forums which work in conjuntion with WebProNews.

WebWorkshop - Phil Craven’s SEO forums.

Spider Food Forums - JK Bowman’s SEO forums.

Top25Web - smallish forums about SEO and site coding.

Ozzu Forums - general webmaster forums

Resource Zone - forum associated with the Open Directory Project.

Geeks on Steroids - smallish forums about SEO and webmaster related issues.

Band of Gonzos - I believe many of the guys from BOG used to also moderate at WebProWorld. Some swell chaps there.

Anthony Parsons forums - Anthony is a well known Australian SEO.

Abakus SEO Forums - well known German SEO. also has a larger German SEO forum.

IHelpYou - Some people consider Doug Heil to be a bit of a nutter, but some of his threads are at least a bit funny. He is an evangical whitehat SEO who thinks most people are unethical spammers.

Top Ten SEO Conferences

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SEO Roadshow - Free once a year non-commercial bar meetings. They are free and uber cool…need an invite to go though. NFFC is cool.

Search Engine Strategies - Geared more toward the marketing and advertertising professions, these are usually ran by Danny Sullivan of SearchEngineWatch. Host about 8 to 10 of them a year. about $1,700 for a 4 day conference (some local SES conferences are shorter and cheaper - also if you register early you save $100, and if you hunt you can usually find a coupon to save a couple dollars on the entry cost).

WebmasterWorld Conference - Geared more toward the independant webmaster, these are hosted by Brett Tabke of WebmasterWorld. Occurs about 2-3 times a year. about $500 to $1,000 for a 3 day conference (price depends on when you buy, which conference you attend, etc.).

ThreadWatch Conference - Similar to SEO Roadshow, with much overlap in who attends.

Top Ten SEO Books

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SEO Book - Aaron Wall’s search related blog, which sells the most current SEO ebook. I try to update my ebook at least once a month so that it is perpetually current. My guide teaches both SEO and pay per click marketing. I am the person who paid to create this software.

Search Engine Marketing - Mike Grehan’s ebook about search engines. It is more about how search engines & search algorithms work than it is about how to do SEO.

Search Engine Marketing Kit - Dan Thies’s book about search engine marketing. His book is more business oriented and more geared toward selling services than mine or Mike’s. It also does not have as many creative link strategies and the like as my ebook does, but has much more information about running a business. I have limited business running experience, but make up for it by doing good SEO :)

Free PPC Guide - as a sample of my ebook I also give away the PPC chapter free of charge. The free chapter has affiliate links in it. My regular ebook should not have any affiliate links.

Top Ten SEO Search Engines

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Google.com

Yahoo.com

MSN.com

Altavista.com

Top Ten SEO Starting Tips

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1. A Keyword Rich Domain.
While not always possible, when setting up a new website, consider setting it up on a domain that contains the sites main keywords. Search Engines give considerable weight to a website with keywords in the URL. Never use a keyword stuffed domain (ie. www.your-key-word-here-and-another.com)

2. Title Tag.
The title tag on your page is the most powerful on page factor you can control as a webmaster. Use it wisely. Carefully choose which keywords are going to go in here and remember that it will be read by humans as well as search engines. Never stuff keywords into your title. It only devalues its weight and makes you look spammy.

3. Heading Tags.
The second most important on page factor you can control is the heading tags. Not only are they useful for search engines to determine the context of your document, it is semantically sound HTML practice.

4. Bold, Strong and Emphasis Tags.
While there is no set answer to which carries more weight, assume that both are the same. Emphasize keywords in bold using the BOLD or STRONG tags. Search engines give more weight to keywords if they are emphasized.

5. Keyword Rich Text.
It is always possible to rank for search terms when they are not on your page but using them sparingly will only help increase your search engine visibility for these keywords and

6. Structured Navigation And Correct Internal Navigation.
Make it easy for search engines to index your entire site. Use a text link navigation. I this is not possible, use a sitemap or second text navigation in the footer of your site.

7. Keyword Rich Internal Links.
Use your sites main keywords in the anchor text when linking to pages within your site. This not only describes the link to your visitors, it also lets the search engines know what content is on the page being linked to.

8. Avoid Flash.
While some search engines claim that they can index some flash content, it is still in its infancy. An entire website does not need to be built in flash. Use it wisely and make sure any text that is output by flash is rendered as html text so search engines can see it. If possible, avoid flash completely.

9. Avoid Duplicate content.
Search Engines do not like duplicate content. Make sure all the content on your website is different on all pages. Many navigation elements, headers, footers etc. is the same, but make sure that each page has marginally more unique content. Some search engines give a penalty for duplicate content, while others just ignore it. Just make your content unique. If anything else, it benefits your site visitors.

10. Keyword Rich, Relevant Inbound Links.
A relevant, keyword rich inbound link is the holy grail of online marketing. There are many ways to get quality inbound links to your website. Directory Submissions, Article writing/marketing, Press Releases, Posting in forums and blogs, Link Exchanges. Obtaining inbound links is the undisputed king of SEO tactics.